As a business owner or entrepreneur, you might never think of writing an e-book to market your business. In recent years, with the growth of the internet and e-readers such as Kindle and Nook, writing and publishing e-books have become a popular marketing strategy.
The internet and e-reader allow writing, upload, and have books available for the mass as fast as you can write it. As a result, e-books are now an important part of the business marketing plan. You may consider the best writing books service for marketing at https://theindependentyou.com/book-writing/.
There are several reasons for writing e-books to market your business.
1. Wake up yourself as an expert. Have an e-book where you talk about your business or industry and share your knowledge to help promote you as experts. This book helps strengthen you as an authority, not only with customers but in your industry.
2. Overcoming customer needs. In addition to building yourself as an authority, you can use the e-book as a platform from which you can answer questions or concerns that you know your clients or customers about your business. If you have been in business for a long time, you already know what this is. If you don’t know what this is, find out. Then, write about them.
3. All marketing. Whatever you do that gets attention to you or your business is marketing and, therefore, is worth doing. Market your book with press releases and announcements not only market your book but also market your business and encourage customers to your doorstep.
4. Build the list. The written e-book does not have to be a selling item. In fact, it can be a very good tool for building customer email lists. Offer the book as a freebie to anyone who enters. After you have that email address, you can continue to market it to the list.