Companies are using mobile apps to deal with customers, streamline their processes, to offer services or increasingly as the backbone of their entire company. While there is currently a lot of pressure on mobile devices (or even just mobile devices) in the business ecosystem, there are a few things to consider before hiring a developer for mobile application development.
Here are the things to consider before starting a mobile app project:
Identify your users: is this app upside down internally or externally (i.e. customers will see it)? Who are the people using the app and what are the demographics like? Who is the administrator who can add/remove users and data? If you don't take a closer look at the issue, you may be losing money building what you think are your users rather than your actual audience. Don't let yourself fall victim to this – early in the brainstorming process, let all the key stakeholders in the opening workshop room summarize the terms and agree on the directions.
Explore Your Competition: If you're moving to a crowded room, building a matrix of your competitors can be very helpful in building your own app. Decide what you like about your app and what you don't like – and why. Read their customer reviews and find out what users think about the app and what they're missing. Then see if you can benefit from it.